Use Your ESA Funds to Build Your Child's Critical Thinking Skills

ESA-Eligible · FERPA Compliant · COPPA Compliant
$129/year · Up to 3 learners
DirectPay — $0 Out of Pocket

See It In Action

What Your Child Gets

🔍

Curiosity Coach

Learn to ask brilliant questions

  • 6 thinking levels (research-backed progression)
  • AI adapts to grade level (K-12)
  • Curiosity score + question analysis
🕵️

Argument Analyst

Learn to spot weak arguments

  • 48 persuasion techniques covered
  • Real claims from news, ads, social media
  • Investigation score across 5 dimensions
🎯

Decision Coach

Learn to make smart decisions

  • 7-phase decision framework
  • 12 cognitive biases (kid-friendly names)
  • Verdict: "Ready to Decide" or "More Thinking Needed"

Works With Any Curriculum, Any Grade

Cogito Coach isn't a replacement for your curriculum — it's the critical thinking layer on top. Whatever your child is studying, they can bring it here to go deeper, question harder, and think independently.

Homework topics News articles TikTok & social media claims Science projects Current events Real-life decisions Book reports Debate prep
Example: 6th Grade Social Studies

This week's topic: Ancient Greek Democracy

Here's how one learner used all three modules in a single week

1 Curiosity Coach

Explore the topic

"Why did only some people get to vote in Athens?" — the AI coaches them to ask deeper and deeper questions about democracy, power, and fairness.

2 Argument Analyst

Investigate a claim

"Athens invented democracy and it was fair for everyone." — your child investigates this claim, spots the missing context, and builds a real argument.

3 Decision Coach

Think through a decision

"If I lived in Ancient Athens, would I have supported democracy or not?" — they weigh values, consider trade-offs, and reach their own conclusion.

Same topic, three different thinking skills — and a detailed parent report after each session showing exactly what your child learned.

What Parents & Learners Are Saying

"I used to hate asking questions because I thought they were dumb. Now I know the best scientists ask the most questions!"

👦
Marcus, Age 12 Student, Bay Area CA

"My daughter asks 'why' about everything now. At first it was exhausting, but now I see her making connections I never expected."

👩
Linda P. Parent, Boca Raton FL

"I got 'Deep Diver' on my first try! Now I'm trying to reach 'Inventor' level. It's like a game but for my brain."

👧
Aisha, Age 14 Student, Bay Area CA

"As a homeschool parent, this is exactly what I needed. It's like having a thinking coach for any subject my kid brings home."

👩
Jennifer W. Homeschool Parent, Bay Area CA

"I explored black holes for my science project. The AI helped me think of questions my teacher said were 'college-level.' I'm in 8th grade!"

👦
Tyler, Age 13 Student, Boca Raton FL

"I showed my Curiosity Report to my parents and they were so proud. I went from 'Fact Finder' to 'Analyzer' in one month!"

👧
Sophie, Age 11 Student, Boca Raton FL

"I used to hate asking questions because I thought they were dumb. Now I know the best scientists ask the most questions!"

👦
Marcus, Age 12 Student, Bay Area CA

"My daughter asks 'why' about everything now. At first it was exhausting, but now I see her making connections I never expected."

👩
Linda P. Parent, Boca Raton FL

"I got 'Deep Diver' on my first try! Now I'm trying to reach 'Inventor' level. It's like a game but for my brain."

👧
Aisha, Age 14 Student, Bay Area CA

"As a homeschool parent, this is exactly what I needed. It's like having a thinking coach for any subject my kid brings home."

👩
Jennifer W. Homeschool Parent, Bay Area CA

"My son spotted a misleading statistic in a YouTube ad and explained exactly why it was wrong. I was speechless!"

👨
David R. Parent, Bay Area CA

"I was going to quit soccer just because my friend did. Decision Coach helped me realize I actually love playing — I was just following the crowd."

👦
Ethan, Age 13 Student, Bay Area CA

"We use it for media literacy in our homeschool. My kids now question influencer posts instead of just believing everything."

👩
Rachel M. Homeschool Parent, Bay Area CA

"My daughter used to agonize over every choice. Now she has a process. She actually told me 'Mom, I need to check my values first.' I almost cried."

👩
Priya K. Parent, Boca Raton FL

"I found 5 persuasion tricks in one fast food commercial! Now I watch ads just to spot them. It's actually fun."

👧
Emma, Age 11 Student, Bay Area CA

"He spotted his own bias — 'I'm just scared to lose what I have.' A 12-year-old recognizing loss aversion. This tool is something else."

👨
Kevin T. Parent, Bay Area CA

"My son spotted a misleading statistic in a YouTube ad and explained exactly why it was wrong. I was speechless!"

👨
David R. Parent, Bay Area CA

"I was going to quit soccer just because my friend did. Decision Coach helped me realize I actually love playing — I was just following the crowd."

👦
Ethan, Age 13 Student, Bay Area CA

"We use it for media literacy in our homeschool. My kids now question influencer posts instead of just believing everything."

👩
Rachel M. Homeschool Parent, Bay Area CA

"My daughter used to agonize over every choice. Now she has a process. She actually told me 'Mom, I need to check my values first.' I almost cried."

👩
Priya K. Parent, Boca Raton FL

Free vs Family Annual Plan

Feature Free Family Annual Plan — $129/yr
Learners 1 Up to 3
Sessions 1 per module Unlimited
Curiosity Coach
Argument Analyst Limited ✓ Full access
Decision Coach Limited ✓ Full access
Session modes Coaching only Coaching, Hint, Test
Parent reports Basic summary Full detailed + PDF export
Parent dashboard & analytics
Badges & levels Limited Full progression
ESA quarterly report ✓ Auto-generated
Priority response
$129/year · Up to 3 learners
DirectPay — $0 Out of Pocket
ESA Quarterly Progress Report

Auto-generated PDF with session count, topics explored, thinking skills demonstrated, and growth over time. Attach directly to your ClassWallet quarterly filing.

How to Pay with ESA Funds

Recommended — fastest way to get started

  1. Click "Pay Now & Get Reimbursed" above and pay with any card
  2. Receive an itemized receipt via email (includes learner name + vendor info)
  3. Log into ClassWallet → Submit Receipts
  4. Upload your Cogito Coach receipt
  5. Select "Curriculum and textbooks" as the expense category
  6. ClassWallet reimburses to your bank account (typically 5-10 business days)

No upfront cost — ClassWallet pays us directly

  1. Click "Get Your Invoice" below and fill in your details
  2. We email you an invoice PDF with all required details
  3. Log into ClassWallet → Pay Vendor
  4. Search "Cogito Coach" and upload the invoice
  5. ClassWallet pays us directly — zero out of pocket
Get Your Invoice

Use your ESA balance directly at checkout

  1. Request a prepaid debit card from ClassWallet (help@classwallet.com)
  2. Click "Pay Now & Get Reimbursed" above and use the debit card at checkout
  3. Funds are deducted directly from your ESA balance

Arizona's Empowerment Scholarship Account (ESA) is open to all K-12 learners in the state. Each learner receives approximately $7,000-$8,000 per year in education funds, managed through ClassWallet.

These funds can be used for approved educational expenses including curriculum, educational software, and tutoring services. Cogito Coach qualifies as educational software and curriculum.

Learn more at the Arizona Department of Education ESA portal →

Why Parents Trust Cogito Coach

Socratic Method, Powered by AI

Research-based coaching grounded in cognitive science, 48 persuasion techniques, and 12 cognitive biases. Not drill-and-kill — real thinking.

Detailed Parent Reports

See exactly what your child learned — scores, strengths, growth areas, and conversation starters. Takes 2 minutes to read.

Covers Required Subjects + AI Literacy

Reading comprehension, critical analysis, scientific thinking, decision-making, and AI literacy. Skills identified as federal education priorities under Executive Order 14277.

Privacy First

FERPA and COPPA compliant. No ads. No data selling. Your child's conversations stay private.

Aligned with Federal AI Education Policy

Executive Order 14277 ("Advancing AI Education for American Youth") calls for K-12 resources teaching foundational AI literacy and critical thinking skills. Cogito Coach builds exactly these skills — your child learns to question AI-generated content, evaluate claims, and make informed decisions in an AI-powered world.

Frequently Asked Questions

Yes. Cogito Coach qualifies as educational software and curriculum under Arizona's ESA program. Purchase through ClassWallet using reimbursement, DirectPay, or ESA debit card.
"Educational Curriculum/Software", "Tutoring Services", or "AI Literacy Curriculum" in ClassWallet. All categories apply.
$129/year for up to 3 learners. That's less than 2% of your annual ESA funds.
Yes. The annual plan covers up to 3 learners with individual reports for each child. Each learner gets their own sessions, scores, and progress tracking.
Yes. Paid plans include an auto-generated ESA Quarterly Progress Report — session count, topics explored, thinking skills demonstrated, and growth over time. Attach directly to your ClassWallet quarterly filing.
Absolutely. Start with 3 free sessions per week, no credit card needed. Try it free →
Yes. Executive Order 14277 ("Advancing AI Education for American Youth") calls for K-12 resources teaching foundational AI literacy and critical thinking skills — exactly what Cogito Coach delivers across all three modules. Your child learns to evaluate AI-generated claims, question information sources, and make decisions in an AI-powered world.
Full refund if ClassWallet denies your expense claim. Email support@cogitocoach.com with your denial notice.

Ready to invest your ESA funds in critical thinking?

Less than 2% of your annual ESA. Unlimited thinking skills for your child.

$129/year · Up to 3 learners
DirectPay — $0 Out of Pocket

Questions? support@cogitocoach.com